Lauren Leonard is the creative mind behind LEONA. Her entrepreneurial spirit and adoration for fashion were recognized at an early age. At 16, she began working in luxury fashion retailers and quickly became a women’s buyer. Eventually she made the move from her deep southern roots to the bustling streets of New York City. While working in New York, her confidence in her vision grew as she excelled in the world of fashion.

Lauren returned to the South determined to take her experience and passion and evolve them into her very own collection of luxury wardrobe essentials for today’s woman. Cool, modern, classic and transitional, with a focus on slip-on styles, LEONA is everything the modern woman needs to build an impeccable wardrobe. Southern sensibility combines seamlessly with city chic through hand drawn prints and the very best in luxurious fabrications. Made in the USA by family owned and operated manufacturers, LEONA currently holds offices in Nashville, TN and New York, NY.

Since LEONA's debut in the spring of 2008, it has quickly gained a faithful following and is sold at more than two hundred of the most discerning and renowned retailers internationally. With celebrity fans like Taylor Swift and Giuliana Rancic, and sightings in Lucky, Elle and People magazines, LEONA is becoming one of the fastest growing contemporary labels in fashion today.